1. Audience & Purpose
Unsatisfactory (1)

The author does not demonstrate awareness of the audience and the information given may seem unrelated to the situation, while the text may provide information that is incomprehensible to the reader, and/or unsuited to the nature of the assignment. More attention should be paid to information presented in class lectures, readings, and homework assignments in order to develop an awareness of the writing concepts being demonstrated.

Needs Improvement (2)

The author demonstrates limited audience awareness of the audience. The audience may find difficulty understanding or using the information, and may not appreciate the way in which the information was delivered. More work planning and editing this assignment towards its audience would have removed elements of the document unsuited towards the situation, while the gestures made towards the audience would be more effective.

Meets Expectations (3)

The author demonstrates awareness of the audience, using language that addresses the situation and provides information directly requested in the assignment instructions and information that may be implicitly requested.

Exceeds Expectations (4)

The author demonstrates a strong understanding of the audience by using the appropriate language for the situation and scaffolding information in order to clearly communicate to the reader. The writer's text is well-suited to achieve the goals implied by the writing situation, including making a positive impression on the reader.

2. Clarity
Unsatisfactory (1)

The text provided lacks the mechanical clarity necessary to convey any of the information it is designed to provide.

Needs Improvement (2)

The text provided delivers text that is often unclear to the reader. The reader struggles to create meaning from sentences that contain essential information. More planning and editing would have made the reading experience less energy-consuming on the reader by reducing more mechanical errors, ambiguous sentence constructions, and realizing an authorial voice.

Meets Expectations (3)

The text provided delivers information with reasonable clarity. An editing stage was effectively used to create clear sentence constructions.

Exceeds Expectations (4)

The text delivers information clearly by virtually eliminating mechanical errors and ambiguous sentence constructions. The author demonstrates a commitment to clear communication by effectively using planning and editing stages. Text this well-executed reveals the author's voice.

3. Conciseness
Unsatisfactory (1)

The text is needlessly and profusely extended with unnecessary information and sentence elements. Much more planning and revision would be necessary to create a smooth reading experience.

Needs Improvement (2)

The text is extended at multiple points with unnecessary sentence elements and information. Additional planning and revision would have removed unnecessary information and sentence elements.

Meets Expectations (3)

The text is concise, with minimal repetition and well-executed sentences. A more strict editing process is necessary to remove the remaining repetitions and tighten up the sentence structures.

Exceeds Expectations (4)

The text is very concise, delivering pertinent information at a rapid rate without compromising clarity.

4. Accessibility
Unsatisfactory (1)

The document provides information in a format that obscures meaning and makes data inaccessible. More attention to the assignment requirements would have likely created a more user-friendly document.

Needs Improvement (2)

The document provides information in a format that is non-intuitive and makes data difficult to access. More attention to the principles of successful technical documentation is necessary to make a user-friendly document.

Meets Expectations (3)

The document provides information that can be accessed to those who seek it. Some elements of the document's design could have used more consideration to create a streamlined process for the reader.

Exceeds Expectations (4)

The document is intuitive to use and accessible to secondary and tertiary audiences while delivering information efficiently to its primary audience.